Let me spread your words in the Arab world

I am an Arabic translator, writer, proofreader and culture consultant. Since 2011, I have invested my marketing knowledge in helping brands of all shapes and sizes deliver clear and compelling Arabic copies that truly and utterly represent their English origin.

The best of both worlds

I grew up in Egypt where I learnt the language and got my early exposure to the culture with all its intricacies. In 2005, I took the leap into a world full of words and pursued a formal education in translation in one of the most prestigious universities in Egypt: Alexandria University.

Fast forward to 2011, I took the second leap and moved to a world full of possibility. This time I moved to England and developed marketing knowledge through a challenging role in a London-based transcreation agency.

Finding creative solutions, experience with luxury brands, adapting tone to the target audience, and meeting clients’ expectations were few of many skills that helped me establish Noon as a go-to place that caters for a wide range of Arabic business needs.

A few years later, I gained more experience in the creative and automotive industries. In the last few years, I have collaborated with brands in the following fields: automotive, mobile phones, cosmetics, tourism, food, and fashion brands targeting the Arabic speaking audience, mainly in KSA and UAE.

Let me promote your brand in the Middle East.

I wear many hats


A fresh, clear copy that follows the common business practices.


I roll up my sleeves and mix the culture with the language to make your brand sound truly, authentically Arab.

Proofreading & Editing

I sort out your brand’s copy before it goes live.


I turn your ideas into words that tell your brand’s story.

Cultural Consulting

No shame. No bad fame. I check how your contents fit the local culture.

A wealth of experience

I can help you sell your products, convince your clients to take action, or make your message appeal to a bigger audience. Over the years, I have developed expertise in the following areas:

Consumer products and services

Digital marketing

Food and gastronomy

Travel and tourism

Fashion and lifestyle

Need something unique?

The skill set


I ask the right type of questions to get the answers that make all the difference in your text, saving you time and money.

In-field knowledge

8 years of experience and still counting. I practice what I know and marketing is one field I know very well indeed.

Excellent customer service

I do not just sell you a service. I am always here to answer your questions, provide suggestions, flag issues, and ensure that your text is good to go on time.

Looking for a reliable partner?